No web master can deny the fact that, building of links is what makes a website different from the other. The more authority a website carries in backlinks, the more will it rank higher and vice versa.

Link building is attributed with several categories, and several ways of doing so. The lines below give a few of the major categories and ways of link promotion and building.

Building Links by Writing Content- It is one of the orthodox strategies for obtaining links, when building links by writing content, following things should be kept in mind:

• The content should be useful
• By the end of content, provide readers with bookmarking or sharing buttons.
• While writing, write on a list based manner, like, The Top 5…, or The Best Ways….
• While writing content never be afraid to contradict and refute

Link Baiting- Another way of attracting links in an efficient manner. Link baiting can be done in the following ways:

• By holding a contest or incentive for the participants
• Create a design and make it free, this will also attract links.
• Introduce a referral reward system.

Community Connections- By joining any online community you can also attract links, the key lies in connecting with the community. You can connect with the community in the following ways:

• Post only on relevant forums, with active participation.
• Commenting on relevant posts also helps you stand apart in the community.
• Submit the post URL in different directories rather than just posting website URL.

Directory Submission and Social Bookmarking- Another way of getting quality links is directory submission and social bookmarking.

• Try to submit articles in article directories, which have a high PR.
• Use social media platforms to disseminate your content.
• Join discussion forums where you can place the links of your posts or the website.

In short, besides the categories and ways mentioned above, a blogger can attain links by direct link building with fellow bloggers, as well as by paying other authoritative bloggers to link back to your blog or website.