In March this year, Google introduced its +1 button of the network Google+ in competition of the ‘like’ button of Facebook. This +1 button now appears in any search of Google, any video you watch, any content you share, or any article you read.

Whenever you are logged into your Google account, and search for something, firstly you will see a +1 button with every search result, what adds more to it is that, if any of your Google+ members has shared or recommended the any of the content in the search results, you will get to see their name as well.

• The +1 button has modified the Google search results a great deal, now a user logged in from Google account can see three types of results, and a change in the display of results:

• First type of result shows you the content created by your Google+ member, with relevance to your search.

• The second type of results is influenced when someone of your Google+ network has shared some content pertaining to your search query.

• The third type of result that can appear is in the form of recommendations made by any of your Google+ members.

• The user logged in with Google account will see different results compared to user without Google account. As, the search results of a signed in user will be affected by the recommendations from their social network, whereas others will see general results. That is why companies need to work on social media optimization, so that they can target the user more effectively.

• The +1 integration also changes the layout of search results, now the user will be able to see names of members of their social networks, who have either recommended, shared, or created a link.

In short, this +1 integration with search engine results has totally changed the way search results appear, alongside influencing the search results on a broader level.