Local businesses ever need separate unit for their local ads in Google AdWords program. Now Google has introduced the new feature of local ads in the form of extension which dynamically attached your business address with advertisement. You can also get benefit from this feature by adding extension to your existing text ads.

Business entrepreneurs can add this extension by linking Adwords campaign with LBC Local Business Center and other people can manually enter their business address in text ads.

AdWords algorithm works along with address of advertisements while displaying local ads in search results; it shows ads on the basis of relevancy with search query and if there is no relevancy of search term with address than no address will be displayed on ads.  AdWords local ads extension is so useful for local business PPC advertising.

You can reach to your local business audience in a more effective and efficient way with the help of local extension feature. Now the local business advertisement is not separate format in AdWords after the coming of local extension feature. It also gives you more variety in your audience targeting.  In short it will help you to promote your business, brand, products or services by associating your business with specific address to the interest of users. The extension is applicable for both type of advertisements, Google search network and content network.

You can easily add this extension to your existing AdWords campaign, simply log in to your account and select campaign which you want to edit; in setting tab go to Audience ->Location and select one option under show relevant ad with address.