Pay per click (PPC) is all about marketing your website / products / services on search engines by using paid ads. These ads mostly show up on the right side of the search engine results with a vague heading or sponsored ads or with a light yellow /orange background color.

The purpose of these ads is the market something new or old within a short amount of time. Most people might know that other internet marketing tools such as SEO take time to promote your product / services. Therefore, businesses hire pay per click service providers when they need to market something fast. PPC also allows you to target specific audience, mostly the one that is best suited and more likely to make a purchase on your products.

However, with Google’s new ‘Instant’ search results, many people are wondering whether its affect will be positive or negative on their PPC ads. Google Instant allows users to view results as they type in their keyword. It also gives users suggestions about keywords. Now, people might think that what users think and what Google thinks is different, especially when your PPC campaign is on the line, but that is not the case here.

According to Google:

“Google Instant might increase or decrease your overall impression levels. However, Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve.”

Therefore, we can assume that Google Instant can improve click results and allow pay per click service providers to provide better results.